Showit Case Study
Music shows brought to you.
Project Overview
Music fans struggle to find shows they'll love, book tickets efficiently, and connect with like-minded people.
Showit combines personalised show discovery, seamless booking integration, and engaging social features in one user-friendly app.
Challenge & Background
Imagine this: Nigeria's music scene is electric, bursting with talent and fans. But finding the perfect show feels like searching for a hidden gem in the dark. Websites are unreliable, ticketing is a maze, and connecting with fellow music lovers? Chaos.
That's where Showit steps in. We're like a musical GPS, guiding you to shows you'll love. No more info-hunting – just personalised recommendations based on your taste. Plus, booking tickets is a breeze, all within the app.
But Showit is not just about finding shows, it's about finding your music crew. Chat with other fans, share playlists, and discover new artists together. It's like having a backstage pass to a community that shares your passion.
Goals & Constraints
Project success meant hitting user and business goals: define usability, delight users, meet KPIs.
Constraints included tight timelines, tool limits, or stakeholder feedback cycles. Each goal and constraint can be supported by relevant iconography.
Team & Role
The team included two product designers—Stepahanie Durugbor and myself Chineme Ikedionwu as lead user experience designer, handling both research and design.
Process: Research, Design, Testing
Research was carried out to gain more clarity on the problem at hand, the user's needs and pain-points, and as well propose a solution. We gathered information through extensive user interviews and using the various close existing competitor platforms.
After careful questioning and observation, we realised busy users would love to blow off steam after work and introverts just need a bit of motivation to attending these music shows.
Also most users trust in app ticket purchase and would love to see all their favourite artiste’s shows in one place.
In a bid to understand the users better, we created personas, empathy maps, journey maps and user flows using the information gathered from our extensive research.
Below you’ll find the personas, journey maps and user flows we created to help understand our users properly
Final UI Designs
“Collaborating with Chineme on this project was very seamless and I was carried along every step of the way. Would love to work again in the future"
Stephanie (Designer Interswitch)
Learnings
ShowIt addresses pain points by significantly improving the show booking experience
ShowIt is poised to become a valuable tool in the music industry.
After careful questioning and observation, we realised busy users would love to blow off steam after work and introverts just need a bit of motivation to attending these music shows.
Also most users trust in app ticket purchase and would love to see all their favourite artiste’s shows in one place
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